Mobile advertising is widely anticipated to be the next big thing in advertising. Experts have forecasted that mobile advertising will grow more than tenfold into a $24 billion dollar industry globally by 2013. Join the Wharton Club of Northern California in an exclusive opportunity to learn from a successful entrepreneur and thought leader in the industry.

Omar Hamoui, Founder and CEO of AdMob, will talk about the beginnings of the industry, the catalysts to its impending growth, and how these impact the dynamics between the various stakeholders in mobile. Under Omar's leadership, and backed by seasoned VC firms such as Sequoia Capital and Accel Partners, AdMob has become the world's largest advertising marketplace, having served 12 billion mobile ad impressions from the company's inception two years ago. 

Discussion topics will include:

• Building a startup: The story behind AdMob and the rationale for creating the company
• Current trends in mobile advertising: Mobile advertising as it is now and barriers to growth
• The complexity in wireless: The evolving roles of carriers, handset makers, media companies and internet and software companies in the ecosystem
• Vision for the future: Mobile handsets as a viable third screen. Highly-targeted advertising. Enriching the consumer experience to unlock value in mobile

Register Online
Date: Thursday, March 13, 2008
Time: 6:00pm-7:00pm Networking Reception & light dinner. 7:00pm-8:15pm Talk, Q&A, Networking.
Location: Accenture office on 560 Mission Street, Suite 1200, San Francisco
Registration: WCNC Members, members of affiliate clubs, and their accompanied guests: $20 per person. Non-member alumni and other guests: $40 per person. If available, $10 additional for tickets purchased after 6:00pm, Tuesday, March 11. The WCNC's standard cancellation policy applies for this event.

 

 

Omar Hamoui, Founder and CEO: Omar is an entrepreneur with deep roots in the mobile industry. After earning a degree in Computer Science at UCLA, Omar founded and ran several companies in mobile software and services. At the time, he was frustrated by the lack of available options when it came to promoting and monetizing mobile products. Omar realized that mobile service and content firms needed better ways to advertise and make money on the mobile Web. While earning his MBA at the Wharton School, Omar began to think more seriously about the untapped potential of mobile advertising, and created AdMob to address this growing opportunity. Today, Omar has taken a leave from Wharton to focus on AdMob, and is now running one of the fastest growing and most innovative companies in the mobile world.

AdMob is backed by Sequoia Capital and Accel Partners and is the world’s largest advertising marketplace. The company has already served 12 billion ad impressions to mobile users in its two years and offers both advertisers and publishers targeted and personalized advertising to their customers in over 160 countries.