Wharton Club of Northern California - Win Customers in an Era of Endless Disruption

Win Customers in an Era of Endless Disruption

This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to our club members.

WIN CUSTOMERS IN AN ERA OF ENDLESS DISRUPTION

Thursday, March 19, 2020

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is available EXCLUSIVELY to Wharton Club of Northern California members. Space is limited, so register today! If you are not already a member of our club, we encourage you to join the club and take advantage of this valuable benefit.

Register Online
Date: Thursday, March 19, 2020

Time: 12:00pm - 1:00pm PST
Cost: No cost for WCNC Members. A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

Led By:
Barbara Kahn, Patty and Jay H. Baker, Professor and Professor of Marketing

About this session:
We are just witnessing the start of radical changes that will revolutionize the way shopping in every way. Customers' expectations are being ratcheted up, making winning (and keeping) those customers all the more challenging. In this session, Professor Kahn will examine the companies that have been most successful during this wave of change and offer insights into what we can learn from their ascendance. Building on these insights, she will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment.

Welcome to the Wharton Club of Northern California - Win Customers in an Era of Endless Disruption