Wharton Club of Northern California - Wharton Club is proud to share this event: How the West is Won

HOW THE WEST IS WON

It's no accident that our third annual US BrandZ launch event is happening in San Francisco – the West dominates. This year, eighteen technology brands in the ranking account for nearly $1.4 trillion or 37% of the total value of the Top 100. Growth isn’t the only story to tell - twice as many tech brands grew as fell. But how do they stay on top?

Join WPP and Kantar alongside leading industry experts to learn the secrets behind how the "West is Won" as we reveal BrandZ's Top 100 Most Valuable US Brands. Innovation may be a mandate for technology brands, but they can’t claim exclusive title to it. Brands that scored high on perceived innovation rose in value by 273 percent over 12 years, compared to just 36 percent growth for the slowest innovators.

Hear from Joseph Jaffe, author of Built to Suck: The Inevitable Demise of the Corporation…How to Save It? on how brands "survive and thrive” in a time of short-term thinking, risk-aversion and constant disruption?

Join us to get the inside edge followed by cocktails and a networking reception at the amazing Village - 969 Market space.

Register Online
Date: Thursday, November 14, 2019
Time: 2:30 PM Doors open
           3:00 PM Event begins
           5:00 PM Cocktails & Networking
           6:30 PM Event ends
Location: The Village, 969 Market Street, San Francisco, CA 94103
Cost: Free, but you must register to attend.

Speakers

Joseph Jaffe - Admiral, Co-Founder The HMS Beagle

Doreen Wang - Global Head of BrandZ Kantar

Welcome to the Wharton Club of Northern California - Wharton Club is proud to share this event: How the West is Won