Scaling an Omnichannel Fulfillment Strategy

Omnichannel retailers face hard choices when they decide how to improve the way they serve their customers, using levers such as improving delivery and return policies, providing access to detailed product information and reviews, and offering lower prices. Because it is difficult for firms to excel on all dimensions simultaneously, it is crucial for firms to have a profound understanding of the trade-offs consumers make when evaluating their offering. If managers have biased perceptions of consumer trade-offs, these can represent serious obstacles to designing a winning omnichannel proposition. We will discuss the degree and nature of such managerial biases and propose a remedy to them.

Santiago Gallino
Assistant Professor of Operations, Information and Decisions at The Wharton School 

About Santiago

Emily Fan, W'95, WG'02
VP Supply Chain & Operations, Madison Reed 

About Emily

Anisa Kumar
VP Global Direct to Consumer, Levi Strauss & Co.

Miriam Williams, C'04, WG'15
Co-Founder, Bloomwell 

About Miriam

Who Should Attend?

Founders and leaders who are growing their firms and business units 
and looking to do it in a scalable manner.

DATE Tuesday, May 21, 2019
TIME  5:30 pm - 8:00 pm
VENUE Wharton San Francisco
2 Harrison Street, 6th Floor
San Francisco, CA 94105

AGENDA
5:30pm: Registration & Networking
6:30pm: Presentation
8:00pm: Program Concludes

FEE $25
Hors d'oeuvres and drinks included.
Tickets required in advance. No refunds after May 13.

The Wharton Scale School workshop series offers solutions to critical challenges faced by rapidly growing companies. Scale School is your guide as you move beyond initial product-market fit to the creation of a large enterprise of tremendous value. 

Questions? entrepreneurshipsf@wharton.upenn.edu