Do Super Bowl Ads Really Pay Off?
Tuesday, April 10, 2018
For many businesses, marketing is seen as an expense, but these presenters have learned how to show that it can truly be a valuable investment in future sales. Guy Powell, President and Founder of ProRelevant Marketing Solutions will be speaking on the ROI of Marketing as it relates to a real case study. Joe Burns, Director, Marketing Data & Analytics, with one of Georgia’s premiere brands, Aflac, will discuss the case study. Guy is author of Marketing Calculator: Measuring and Managing Return on Marketing Investment and co-author of ROI of Social Media: How to Improve the Return on Your Social Marketing Investment and the soon to be published Marketing Machine and has been providing marketing ROI consulting services for major brands in over 10 countries on 4 continents.
This event will be highly interactive and will culminate in a memorable and entertaining demonstration that makes the point that marketers need to ‘Show Me the Money’ when it comes to marketing performance.
All attendees at the event will receive a complimentary e-copy of Guy Powell's new book: Marketing Machine.
Register Online
Date:
Tuesday, April 10, 2018
Time: 5:30-7:30 PM
Location: Grant Thornton,
101 California St, San Francisco, CA 94111
Cost: WCNC member: free; Non-WCNC member: $20
About Our Speakers:
Guy R. Powell
Author of three books on marketing measurement, Guy R. Powell has specialized during the last 10 years on helping marketers drive strategic advantage through a clear focus on the customer, supported by best-in- class analytics. He is founder and president of ProRelevant, a marketing solutions company that delivers critical, advanced analytics software and consulting for major global brands to improve their revenues, profits, brand and share. With offices in Atlanta, San
Francisco, Denver, Singapore and Amsterdam, ProRelevant is one of the few global marketing strategy and ROI providers specializing in agent-based modeling.
Powell’s latest book is Marketing Machine: The Secret History of the Future of Marketing ROI, available through his website, prorelevant.com. This new book provides clear, concise methodology for the systematic application of marketing data collection and marketing analytics that transform marketing from a hit-or- miss revenue generator to a smooth, purring
marketing machine. His prior books include Marketing Calculator: Measuring and Managing Return on Marketing Investment, ROI of Social Media: How to Improve the Return on Your Social Marketing Investment and Return on Marketing Investment: Demand More From Your Marketing and Sales Investments.
Powell holds a BSEE degree in Electrical Engineering from Lehigh University, an MBA in International Business from the University of Chicago Booth School of Business and was an exchange student at the School of Management, University of St. Gallen, Switzerland.
Joe Burns
Director of Marketing Data & Analytics at AFLAC, Joe Burns helps drive sales by providing analysis and insights to improve marketing efforts. Among the strategies that Burns uses include audience segmentation for AFLAC’s data management platform, attribution models and analysis, conversion optimization, and testing. He has implemented and rolled out a framework for campaign analysis and return on investment, and an agent-based model (ABM) for media spend optimization. He also performs quarterly updates on the model and provides guidance to brand and media stakeholders for adjustments to budgets within channels, including changes in messaging and creatives.
Burns earned a BSEE degree in Electrical Engineering at University of Mississippi, an MBA in Business at Millsaps College, a Certificate of Statistics at University of Tennessee–Knoxville, and studies in Computer Science at University of West Florida.
