Managing the Threat of Technological Disruption
Led By: Karl Ulrich, Vice Dean of Entrepreneurship and Innovation and the CIBC Professor of Entrepreneurship and e-Commerce
Tuesday, April 10, 2018

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is available EXCLUSIVELY to Wharton Club of Northern California members.  Space is limited, so register today!  If you are not already a member of our club, we encourage you to join the club and take advantage of this valuable benefit.

Register Online 
Date: Tuesday, April 10, 2018
Time: 9:00am - 10:00am PST
Cost: No cost for WCNC Members.  A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

About this session:
Disruption as a term has come to be used so frequently that it has lost specific meaning. In this webinar, I bring precision to the term and focus on two specific questions. First, when a new technology is introduced to an industry, what are the conditions under which a previously successful incumbent is likely to falter as a result of technological change? I summarize the theory and evidence that best predicts this phenomenon, integrating it into a single framework. Second, what managerial actions are in shareholders’ interests for such an incumbent facing technological change? A key element of this analysis is that it considers the effectiveness of managerial policies prospectively across the entire set of threats that may emerge over time -- not just the few that did in hindsight result in true disruption.