[Note that seating will be limited at this event. Register early to reserve your seat.]

On Friday, November 11th, join us for lunch at the Fish Market Restaurant in San Mateo and a talk by Professor Terwiesch of Wharton's Operations and Information Management Department.

He will take us through a case study that will bring us up to speed on his latest research in the worlds of product design, technology, and operations management, including:

- What are the trade-off's to consumer-led customization?
- Are there areas where customers should never be allowed to have a say in product design? What might those areas be?
- Would you trust your parents to design their own computer?

With experience in consulting for various organizations, including a project on concurrent engineering for BMW, supply chain management for Intel and Medtronic, R&D pipeline management for Merck, product customization for Dell, and operations improvements for several large hospitals, Professor Terwiesch brings a wealth of knowledge to the area of product design and user satifaction.

Click here to register for this event

Date. Friday, November 11th, 2005
Time. 11:45am. Registration and seating
12:00pm - 1:15pm. Lunch and Presentation. Q&A (Note that lunch is included in the registration fee.)
Place. Fish Market, 1855 S Norfolk St, San Mateo, 94403. Tel: (650) 349-3474
Cost. $25 for current WCNC members and their accompanied guests. $35 for non-member alumni and other guests. $25 for current members of affiliate clubs/organizations.
$10 additional fee for registrations--if available--after 5:00pm Wednesday, 11/09/05.
Cancellation/refund requests must be received before 5:00pm, Wednesday, 11/09/05.

Christian Terwiesch
Professor Terwiesch teaches MBA and executive classes in the areas of operations management and product development at The Wharton School of the University of Pennsylvania. He also holds a visiting appointment at INSEAD in Fontainebleau, France. For his operations management courses at Wharton, he has received several teaching awards.

His research on product development and supply chain management appears in many of the leading academic journals, including Management Science, Operations Research, Marketing Science, Organization Science, and the Journal of Product Innovation Management. He is also active on various editorial boards for journals such as Management Science, Decision Sciences, Production and Operations Management, and IEEE Transactions.