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Wharton Webinar - Invisible Influence: The Hidden Forces That Shape Behavior

This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to our club members. Book now before it sells out.

   
Invisible Influence: The Hidden Forces That Shape Behavior
Led By: Jonah Berger, James G. Campbell Associate Professor of Marketing
Wednesday, September 27, 2017

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is available EXCLUSIVELY to Wharton Club of Northern California members.  Space is limited, so register today!  If you are not already a member of our club, we encourage you to join the club and take advantage of this valuable benefit.

Register Online
Date: Wednesday, September 27, 2017
Time: 9:00am - 10:00am PST
Cost: No cost for WCNC Members.  A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

About this session:

Ever wish you could be more influential?  Be better at motivating yourself and others?  Make smarter decisions and shape group opinion? This talk will show you how.  Wharton professor Jonah Berger will share insights from his new bestseller, Invisible Influence.  Influence is a powerful tool, but to harness that power, we have to understand how it works.  You’ll learn why others make us faster runner but worse parallel parkers, why elite athletes tend to have older siblings, and what Goldilocks can teach us about launching successful products and ideas. You’ll never look at your own behavior –or the behavior of others—the same way again.
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