Tutorial No. 51

How to make sure your product is
user-driven, and why it matters

PENN WHARTON ENTREPRENEURS WORKSHOP

JULIE PRICE, WG'08

DESIGN, DESIRABILITY AND UX RESEARCH CONSULTANT

January 20 | 7:15 – 9:00 am (PDT)

Wharton San Francisco

2 Harrison Street, 6th Floor

San Francisco, CA 94105

 We will be livestreaming the presentation on January 20

Bookmark THIS link

For this Penn Wharton Entrepreneurs Workshop, Julie Price will present a different philosophy for idea creation, and rapid design and testing, incorporating lessons learned from experimental psychology, behavioral economics, and traditional user research.

In this workshop, Julie will discuss:

• Ideating and testing early concepts through a rapid iterative approach

• How to talk to test participants and design useful and valid experiments 

• How to adjust your interviews & experiments over time to go from a wide range of early concepts through to product usability testing

• How to listen to your test or interview subjects (what they mean vs  what they say) 

Throughout the workshop, test your knowledge through group polls to see how quickly you are translating theory into specific tactics.

Our main presentation will conclude sharply at 9:00 am. However, if you are able to stay beyond 9:00 am, Herb Fockler of Wilson Sonsini Goodrich & Rosati will hold a question and answer session on fundamental issues relating to forming, capitalizing and managing startup companies.  

IN PARTNERSHIP WITH

ABOUT JULIE PRICE, WG'08

Seasoned Innovation, Product Management, and UX professional.  Julie specializes in desirability research, product definition, UX design and UX research.           
Read more about Julie