Join us for a special Admissions event for WEMBA featuring Peter Fader, PhD – Professor of Marketing at The Wharton School. Professor Fader will discuss new ways of valuing corporations from the “bottom up,” i.e., determining the forward-looking financial value of the customer base, as a complementary perspective to the standard “top down” methodologies that dominate current practice. This notion is gaining increasing interest among a variety of functional areas in the corporation (e.g., venture divisions, accounting and finance, as well as marketing), and is often associated with the kinds of “customer-centric” strategic perspectives that arise from Professor Fader’s recent book “Customer Centricity: Focus on the Right Customers for Strategic Advantage.”

This is an excellent opportunity for you to show your support and bring a prospective student along!

AGENDA
5:30 – 6:00 pm – Registration
6:00 – 7:00 pm – Presentation by Professor Pete Fader
7:00 – 8:30 pm – Wharton MBA Program for Executives Overview by Barbara Craft, Director of Admissions & Networking Reception

Register Online
Date: Thursday, July 14, 2016
Time: 5:30 PM - 8:30 PM
Location: Wharton | San Francisco, 2 Harrison Street, Sixth Floor, San Francisco, CA 94105

The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,900 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 85,000 graduates.

If you have any questions, please contact Tran Quyen at tranq@wharton.upenn.edu