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SECRETS TO INNOVATION SUCCESS - HOW TO KILL A UNICORN
Tuesday, November 18, 2014

Join us for an inspired evening of insight, provocation and case studies in successful innovation, as Fahrenheit 212 co-founder and president Mark Payne shares lessons learned over the firm’s first decade on the innovation front lines.

Based on behind the scenes stories from his new book, How to Kill a Unicorn, and punctuated with examples of the firm’s successful collaborations with the likes of Samsung, Coca-Cola, and fascinating emerging businesses, Mark will lay out the playbook the firm has used to transform the odds of innovation teams not only getting to the big idea, but seeing it make the leap from the post it note to the street and the balance sheet.

On the way, we’ll debunk a lot of very expensive innovation myths that have taken hold, and serve up practical ways to tip the odds of innovation success in your favor come Monday morning.

Register Online  [CANCELED]
Date: Tuesday, November 18, 2014
Time:  6:00pm Networking; 7:00pm Talk
Location: Wilson Sonsini Goodrich & Rosati, 650 Page Mill Road, Palo Alto, CA 94304
Cost: $20 for WCNC members. Members of Affiliate Clubs:  $20 per person. Non-member alumni and other guests: $40 per person. Registrations after 4:00pm on Friday, November 14th are an extra $10 per ticket. Cancellations after Friday, November 14th is at the discretion of the WCNC. No charge for Wharton Club Gold Ticket Members (but remember as always to register via the above 'Register Online' link). Registration closes on Monday, November 17th at 3:00pm.
New membership is available at http://www.whartonclub.com/memsub.html.

About the Speaker:

Mark Payne
Founder, President
Fahrenheit 212
Co-founder and President of leading innovation consultancy Fahrenheit 212, Mark Payne has spearheaded innovation efforts that have created over $3Billion in revenue for Fortune 500 companies, entrepreneurial emerging businesses and Private Equity firms.

An architect of the firm’s unique ‘Money & Magic’ philosophy, its outcome-based business model and its unique ‘2-Sided Innovation’ model – marrying analytical commercial strategy with human-centered creativity – he is both a front line innovation practitioner and an industry thought leader.

His firm has been described as ‘The Innovator’s Paradise’ by Fortune, a ‘White Hot Idea Factory’ by BusinessWeek, the ‘Epicenter of Innovation’ by Esquire and ‘Melding the Best of McKinsey & IDEO’ by Fast Company. 



Payne’s insights on how Fahrenheit 212's breakthrough methodology has transformed innovation success rates are captured in the book How to Kill a Unicorn (Random House/Crown Business), released in October 2014 (http://www.howtokillaunicorn.com), and have appeared in leading publications including Fast Company, Fortune, BusinessWeek, Esquire and Crane’s, and via speaking engagements at forums including Harvard Business School, Wharton School of Business, Columbia Business School, Pratt Institute of Design, HEC Paris, the 2013 Chief Innovation Officers' Summit, the International Food Technology’s Wellness Conference, New York University’s Scholar-in-Residence Series, Johns Hopkins University, and innovation leadership conferences at many top tier companies.

Mark holds a BA cum laude in economics and psychology from Middlebury College, is a member of Mensa, a trustee of the Woodstock Day School and a borderline over-zealous Little League baseball coach.

Among the great companies he’s had the pleasure to work with are Procter & Gamble, Nestle, Samsung, The Coca-Cola Company, Toyota, Starwood Hotels, Best Buy, Lowe’s, Campbell’s Soup, Citibank, Starbucks, Hershey’s and General Mills.

Hosted by:

Philipp Stauffer - Wharton Club of Northern California
Philipp is founder & CEO of Onor Inc., a native & immersive marketing platform technology company that smiles on the world. Philipp is deeply involved in innovation efforts by leading and emerging companies and organizations globally, building bridges between Silicon Valley and other parts of the world. Philipp is an Executive Team Member at the Wharton Club of Northern California.