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The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

POSTPONED! This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to club members. Book now before it sells out.

Webinar: THE SURPRISING INFLUNECE OF THE REAL WORLD ON HOW WE SEARCH, SHOP, AND SELL IN THE VIRTUAL ONE
Today's webinar at noon EST has been postponed due to inclement weather. A new date will be announced soon.

Led By: David Bell, Xinmei Zhang and Yongge Dai Professor of Marketing
Wednesday, January 22, 2014

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is available now to Wharton Club of Northern California members. Space is limited, so register today! If you are not already a member of our club, we encourage you to join the club and take advantage of this valuable benefit.

Register Online [POSTPONED]
Date: Wednesday, January 22, 2014
Time: 9:00am - 10:00am PST
Cost: No cost for WCNC Members. A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

About this session:
The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
The Internet and related technologies wield enormous influence over new business opportunities in everything from delivery of products, development of brands, and provision of information. This webinar features insight from David's forthcoming book, Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One. This session will cover principles and examples that show just how pervasive the effects of real world factors are, and what managers and entrepreneurs can do to leverage them.
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