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'How to Design, Test and Build Business Models for Strategic Differentiation' with Alex Osterwalder, Business Model Foundry
Saturday, October 8, 2011

Alex co-authored, with Professor Yves Pigneur, Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge and re-invent business models is used by leading organizations around the world. The Business Model Foundry, Alex's current startup, is building strategic tools for innovators, like the Business Model Toolbox for iPad.

Register Online
Date: Saturday, October 8, 2011
Time: 5:00pm Registration and Networking; 6:00pm Lecture, followed by Q&A and continued mingling
Location: Wharton | San Francisco, 101 Howard Street, San Francisco, CA 94105
Cost: WCNC members and accompanied guests: $20 per person. Non-member alumni and other guests: $40 per person. Registrations after 4:00pm on Thursday, October 6, 2011 are an extra $10 per ticket. Cancellations after Thursday, October 6, 2011 at the discretion of the WCNC. No charge for Wharton Club Gold Ticket Members (but remember as always to register via the above 'Register Online' link.)


About DESIGN means BUSINESS
As a mutual partnership between Wharton | San Francisco alumni and SF Chapter of the Industrial Designers Society of America, "DESIGN means BUSINESS" aims to bring design to the forefront in business as a way to create more meaningful, innovative companies. Each lecture draws a vibrant mix of design and business leaders from throughout the Bay Area, with plenty of opportunity for cross-pollination.

For more information on Design means Business, please contact:
Geoff Morrissett, WGʼ07 (geoffrey.morrissett.wg07@wharton.upenn.edu);
Martin Dragomirecky,WGʼ07 (martin.dragomirecky.wg07@wharton.upenn.edu) or Wayne Pan, WGʼ07 (waynep@wharton.upenn.edu).