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Webinar: Customer Analytics for Fun and Profit

**SOLD OUT** Join Wharton Professor Peter Fader as he discusses Wharton's newest research center, the Wharton Customer Analytics Initiative.

Webinar: customer analytics for fun and profit
Tuesday, May 3, 2011

Join Professor Peter Fader, Frances and Pei-Yuan Chia Professor, Professor of Marketing, Co-Director - Wharton Customer Analytics Initiative as he discusses Customer Analytics for Fun and Profit. Through April 18th, registration will be open EXCLUSIVELY to members of the Wharton Club of Northern California. If you are not already a member of our Club, we encourage you to join the club and take advantage of this benefit to our club members.

Professor Fader will describe Wharton’s newest research center, the Wharton Customer Analytics Initiative (www.wharton.upenn.edu/wcai), and provide some examples of how they are working with a variety of data-driven companies to develop new methods and important managerial insights across a wide range of industries (including interactive media, financial services, pharmaceuticals, telecom, and public utilities).  He will then focus on a specific application, looking at donor behavior over time for several nonprofit organizations.

Register Online
Date: Tuesday, May 3, 2011
Time: 9:00am-10:00am PDT
Cost: No cost for WCNC Members.  A link to the webinar will be sent to all registrants 24 hours prior to the webinar.


 

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