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Webinar: NATION BRANDING - ISRAEL, ASIA, EUROPE, AND BRAZIL
Tuesday, January 25, 2011

Professor David J. Reibstein will discuss Nation Branding: Israel, Asia, Europe, and Brazil. Through January 11th, registration will be open EXCLUSIVELY to members of the Wharton Club of Northern California. If you are not already a member of our Club, we encourage you to join the club and take advantage of this benefit to our club members.

Nation Branding: Israel, Asia, Europe and Brazil will discuss the theory and practice of measuring, building and managing the reputation of countries.  With increased competition in today’s global economy—and the continental shifts following recent economic turmoil—more countries are now using the tools of marketing metrics to manage their national brands.  One of Wharton’s most popular and engaging faculty members and a winner of more than 30 teaching awards throughout his career, Professor Reibstein will share insights from his recent research using real-world examples from Israel, Asia, Europe and Brazil.

Register Online
Date: Tuesday, January 25, 2011
Time: 9:00am-10:00am PDT
Cost: No cost for WCNC Members.  A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

David J. Reibstein is the Wharton School’s William Stewart Woodside Professor of Marketing.  He conducts research and publishes widely in the areas of marketing metrics, competitive marketing strategies, market segmentation, product variety and brand equity.  His most recent book is, Marketing Metrics: Fifty+ Metrics Every Marketer Should Know.  A former Executive Director of the Marketing Science Institute, Professor Reibstein consults extensively with companies worldwide.  For more information, please click here .