[Paul Tiffany is one of Wharton's most popular lecturers. He is a captivating speaker, and his eight-session course on Business History is by far the most popular course taught at Wharton during Pre-term. Come join us and hear Prof. Tiffany extend his discussions on business history into our immediate future. - Jeff Goodman]

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Our New Era of "Creative Destruction": What's Next?
A Lecture by Dr. Paul Tiffany
Thursday, May 4, 2000 from 6 to 8 PM
Yank Sing at the Rincon Tower
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Please join us for dim sum and a thought-provoking discussion on the parallels between the 19th Century industrial revolution and today's technological revolution. Dr. Tiffany is one of Wharton's most riveting and compelling speakers with tremendous insight and a rich historical perspective. You will not want to miss this event!

The late 19th Century was called "The Era of Creative Destruction" by Joseph Schumpeter, an economist who was enamored of the changes wrought in the American economy through the efforts of a new breed of entrepreneurs. What these individuals accomplished was a fundamental restructuring of how America worked; in so doing they destroyed industries, firms, and careers--but replaced them with new business methods that created greater value than had existed in the past. The result, at the turn of the century, was the single most powerful industrial economy in the history of the world.

We are in the midst of witnessing a second era of "creative destruction", led by the same forces that Schumpeter chronicled: technological change and entrepreneurship. The result, as before, is a vastly restructured economy that has catapulted America to a position of unparalled strength today.

However...the question of the day is "What's next?" Where will this lead? Dr. Tiffany will compare the two eras and point to some troubling similarities in terms of outcomes. Our future, he will note, could potentially be substantially different from the positive scenario that seems so assured at this point in time.

About Professor Tiffany
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Dr. Tiffany is an Adjunct Professor at both the Wharton School and the Haas School of Business of the University of California, Berkeley. He teaches courses in strategy, business and public policy, and business and economic history at both the graduate and undergraduate level.

Professor Tiffany currently serves as Chairman of the Board of iCore Technologies, Inc., a high-tech start-up firm based in Northern California and is an advisor to several start-up firms in New Economy business sectors.

Professor Tiffany has published in the academic and business arenas for many years. His latest book, Business Plans for Dummies (IDG Press), co-authored with Dr. Steven Peterson, was published in August 1997; it was a world-wide top-five finalist in the annual Booz Allen/Financial Times "Best Business Book of the Year" award for 1998. The book is currently in its tenth printing and is available in eight languages.

In addition to his academic work, Dr. Tiffany heads Paul Tiffany & Associates, a multi-specialty consulting and training organization based in Santa Rosa, California, that offers management services to firms throughout the world. Recent clients have included Morgan Stanley Dean Witter, U.S. Steel, Johnson & Johnson (Latin America Pharmaceutical Group), Bell Atlantic, Fletcher & Challenge (New Zealand), American Chamber of Commerce (Hong Kong), the American College of Physician Executives, and Management Centre Europe, among many others.