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Investor Psychology Faculty Conference Call with Marketing Prof. Niedermeier
Friday, October 30, 2009

In order to make the best decisions and retain clients, we must understand the reasons behind clients’ investment decisions. Wharton Marketing Professor Keith Niedermeier recently coauthored a book entitled, Marketing for Financial Advisors which explores decision making processes and investor psychology.

Join the Wharton Club of Atlanta, Wharton Club of New Jersey, Wharton Club of Northern California and Wharton Club of South Florida for a conference call with Professor Niedermeier on Friday October 30th at Noon EST as he discusses investor psychology and research findings from the field of behavioral finance. The objective of the talk is to give participants a deeper understanding of the way they make their money related decisions. Dr. Niedermeier will discuss topics like emotions, complexity, risk aversion, chasing momentum, and mental accounting. Ultimately, the goal of the discussion is to help people make better investment decisions.

Most Financial Advisors work independently, so there is little need for marketing strategy, right?   Think again.

Register Online
Date: Friday, October 30, 2009
Time: 9:00am - 10:00am PST
Location: Via Conference Call (Dial-in and pass code to be provided the day before the event by e-mail.)
Cost: No charge for current WCNC members. Registration closes Thursday, October 29th at 1:00pm PST. (Note: although there is no event registration fee for Wharton Club members, "seating" will be limited at this event--please register only if you are confident you'll be able to attend.)

Professor Keith Niedermeier is currently the Director of the Undergraduate Marketing Program and an Adjunct Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. Dr. Niedermeier received his Ph.D. in Social Psychology from Michigan State University in 1999. He currently teaches Introductory Marketing, Consumer Behavior, and Marketing Strategy at the Wharton School. Along with Wharton Professors Eric Bradlow and Patti Williams, he recently published the book, Marketing for Financial Advisors.