Join us for a Wharton Club Faculty Conference Call on Friday, April 3rd at 12:00pm PDT when Wharton Marketing Prof. Eric Bradlow will share insights from his life as a sports fan and statistics guru. Prof. Bradlow's discussion will include:
- Learning as a 17-year-old why you would never predict a baseball player to hit .400 after they have gone 20 for 50 and then 15 years later what it has to do with segmenting customers into a high-buying group
- As a graduate student developing an algorithm on how to optimally buy lottery tickets and discovering 10 years later what its implications are for the optimal assortment in a store
- While working at ETS after graduate school, modeling why people get tired on tests and what it has to do with Roger Clemens' abnormal late career performance
- Building a forecasting model for eBay and applying it to the NY Jets seat license sales
- Why professional football is the hardest sport to model and what it has to do with optimal bonuses for your sales force
- Modeling the evolution of billboard songs (think Casey Casem) and what it has to do with Wharton being # 1.
Come listen to a fascinating hour with Prof. Bradlow, and be sure to come with questions!
Register OnlineWhen: Friday, April 3, 2009
(Rescheduled from original date of Friday, March 6th, 2009.)Time: 12:00pm west coast time
Where: Via Conference Call (Dial-in and pass code to be provided the day before the event by e-mail.)
Registration: No charge for current WCNC members--
WCNC members only. Registration closes Thursday, April 2nd at 2:00PM PDT. (Note: although there is no event registration fee for WCNC members, "seating" will be limited at this event--please register only if you are confident you'll be able to attend.)
About Professor BradlowProfessor Eric T. Bradlow is the K.P. Chao Professor and Academic Director of the Wharton Small Business Development Center. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.
Eric was recently named a fellow of the American Statistical Association, is past chair of the American Statistical Association Section on Statistics in Marketing, is a statistical fellow of Bell Labs, and was named DuPont Corporation's best young researcher while working there in 1992.
A prolific scholar, Professor Bradlow's research has been published in top-tier academic journals such as the Journal of the American Statistical Association, Psychometrika, Statistica Sinica, Chance, Marketing Science, Management Science, and Journal of Marketing Research. He also serves as Associate Editor for the Journal of Computational and Graphical Statistics, the Journal of Educational and Behavioral Statistics, Marketing Science and Psychometrika and is on the Editorial Boards of Marketing Letters, Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and the Quarterly Journal of Electronic Commerce.
Professor Bradlow has won numerous teaching awards at Wharton, including the MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching award and the Excellence in Teaching Award. His teaching interests include courses in Statistics, Marketing Research, Marketing Management and PHD Data Analysis, as well as Essentials of Marketing for Wharton's Executive MBA program.
Professor Bradlow earned his PhD and Master's degrees in Mathematical Statistics from Harvard University and his BS in Economics from the University of Pennsylvania.
